TUDOR TUDOR

Inside Tudor

THE BRAND IS BORN

In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The TUDOR.” The brand was established in Geneva for Rolex founder Hans Wilsdorf. A decade later, in 1936, the house transferred the brand to Wilsdorf. Following the Second World War, Hans Wilsdorf knew that the time had come to give the brand an identity uniquely its own. On March 6, 1946, Wilsdorf created “Montres TUDOR S.A.”, specializing in models for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, along with the distribution and after-sales service.

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Tudor history

hans wilsdorf’s intuition

TUDOR History

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”

- H. Wilsdorf

Watchmaking

THE ART AND FINESSE OF HAND CRAFTSMANSHIP

A world of microprecision lives within every TUDOR watch. Precision is key. To reach perfection, the technology within each component is relentlessly tested to the most miniscule detail. Some call it an obsession, but to TUDOR, it is an uncompromising vision. Study the movement. Notice the delicate balance between aesthetics and performance fit for the most demanding of timepieces. This precision mechanism is built for endurance as much as pleasure, making it a product that will continue to astound throughout generations. Exceptional materials, durability, and strength of design make each watch a one-of-a-kind work of art.

LADY GAGA LADY GAGA

Tudor Ambassador

LADY GAGA

As a global cultural icon, Lady Gaga pushes the limits of artistry and self-expression. Her music, her performances, and her fashion, all have allowed her to redefine what it means to be an artist. The fashion world was set ablaze by her revolutionary sense of style that is characterized by her deep understanding that every outfit can convey a powerful message. Her wardrobes make a statement, one in which every accessory has a distinct purpose. When it comes to a luxury timepiece, Lady Gaga chooses the Black Bay 36. As a slimmer design of the Black Bay collection, this automatic timepiece keeps the signature profile while remaining both stylish and sporty. Lady Gaga wears both the blue dial and the black dial versions of this model.

Tudor Ambassador

DAVID BECKHAM

David Beckham holds endurance in high regard. That is why he craves high-caliber durability in his timepieces. When it comes to a luxury watch, he chooses to wear the Black Bay Chrono, a COSC-certified chronograph crafted with column-wheel manufacture caliber. This timepiece draws inspiration from TUDOR’s roots in diving and motorsports. The Black Bay Bronze is another favorite of Beckham. It is a 43-mm divers’ watch inspired by the brand’s proud history. It’s fitted with the TUDOR Manufacture Caliber MT5601.

DAVID BECKHAM
DAVID BECKHAM

Tudor Ambassador

DAVID BECKHAM

David Beckham holds endurance in high regard. That is why he craves high-caliber durability in his timepieces. When it comes to a luxury watch, he chooses to wear the Black Bay Chrono, a COSC-certified chronograph crafted with column-wheel manufacture caliber. This timepiece draws inspiration from TUDOR’s roots in diving and motorsports. The Black Bay Bronze is another favorite of Beckham. It is a 43-mm divers’ watch inspired by the brand’s proud history. It’s fitted with the TUDOR Manufacture Caliber MT5601.

JAY CHOU JAY CHOU

Tudor Ambassador

JAY CHOU

For evidence of Jay Cho’s daring and innovative spirit, look no further than the art he creates. This fearlessness inspired the short film TUDOR released, in which Chou skillfully drives a sports car on a historical oval racetrack in Montlhéry, France. Watch in awe as he races through time, a magical moment inspired by Jay Chou’s work in film, as well as classic time travel movies from the 80’s. The film represents the idea of iconic images of the past continuing to impact watchmaking culture, music, and other forms of art today. Fans of Chou’s work may notice the subtle homage to one of Chou’s earlier films, in which he played a car enthusiast.

BEST WATCHMAKING PRACTICES BEST WATCHMAKING PRACTICES

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"

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