a Santos de Cartier watch on a black backgrounda Santos de Cartier watch on a black backgrounda Santos de Cartier watch on a black background


A revolutionary piece in the world of horology, the Santos de Cartier watch possesses a rich history dating back to 1904. Its inception was a result of a friendship between two pioneers: Alberto Santos-Dumont, a famed aviator, and Louis Cartier, a visionary jeweler. Santos-Dumont, who found it challenging to check his pocket watch while flying, expressed this concern to Cartier. In response, Cartier designed a solution that marked a significant innovation in watchmaking – the first purpose-built wristwatch, named the Santos de Cartier.

This watch was not just a tool for aviators; it also represented a breakthrough in style. The design was a stark contrast to the pocket watches of the era. It featured a flat case with a distinctive square bezel, legible Roman numerals, and a sapphire cabochon on the crown. The watch's leather strap, a novelty at the time, offered practicality and comfort. It demonstrated a blend of functionality and elegance, rendering it fashionable for men to wear watches on their wrists, a practice that was rare before the Santos.

Over the years, the Santos de Cartier has evolved, incorporating new technologies and designs while maintaining its iconic elements. It has seen variations in size, materials, and movements, but its core aesthetic remains true to the original. The Santos de Cartier is more than just a timepiece; it's a testament to innovation, friendship, and the consistent link between form and function in design. Today, it stands as a landmark of Cartier's legacy in watchmaking and a pioneer in the transition from pocket to wrist watches.


The Santos de Cartier watch is inextricably linked to the life of its namesake, Alberto Santos-Dumont, a man whose contributions to aviation and his influence on watchmaking are profound. Born in 1873 in Brazil, Santos-Dumont was fascinated by machinery from an early age, largely influenced by his father's work in engineering. His passion for aviation was fueled by the advancements of the late 19th century, and he moved to Paris to be at the heart of the burgeoning field of flight.

In Paris, Santos-Dumont quickly became a prominent figure in the world of aviation. He was known not just for his daring flights, but also for his flamboyant style and charismatic personality. His most significant achievement came in 1901 when he flew his airship around the Eiffel Tower, an event that catapulted him to international fame.

Alberto Santos-Dumont’s legacy extends beyond his aerial achievements. His collaboration with Cartier marked a significant milestone in the evolution of modern timekeeping. His life, characterized by innovation, adventure, and elegance, is intrinsically linked to the Santos de Cartier watch, a symbol of pioneering spirit and timeless sty

man sitting on a park bench looking at his watchman sitting on a park bench looking at his watchman sitting on a park bench looking at his watch
two ladies standing on a beach and wearing watchestwo ladies standing on a beach and wearing watchestwo ladies standing on a beach and wearing watches


In its early days, the Santos de Cartier was groundbreaking, introducing the concept of the wristwatch to a world accustomed to pocket watches. Its square shape, exposed screws, and leather strap were radical at the time. As the 20th century progressed, the Santos de Cartier adapted to the changing tastes and technologies. The 1970s marked a significant evolution with the introduction of the Santos de Cartier Galbée, which offered a more curved case, enhancing comfort and style. This period also saw the integration of metal bracelets, making the watch a versatile piece for both casual and formal wear.

The 1980s and 1990s brought further refinements. The Santos 100, released in 2004 to commemorate the centenary of the original model, boasted a larger case and a more robust design, reflecting the era's trend towards bigger watches. Cartier also began experimenting with different materials like titanium and carbon, appealing to a modern audience while maintaining the refinement synonymous with the brand.

In the 21st century, the Santos de Cartier continued to evolve with advancements in horology. The incorporation of in-house movements, improved water resistance, and the QuickSwitch system for easy changing of straps and bracelets demonstrated Cartier’s commitment to creativity. The design also became more streamlined and varied, offering models that appealed to diverse tastes, from the minimalist to the extravagant.

Today, the Santos de Cartier is a flawless blend of its historical heritage and modern technology. It remains starkly evident of Cartier's pioneering spirit, transforming with time while retaining its core identity – a timeless classic that continuously adapts to the changing world. This development reflects not just in its physical design and mechanics but also in its unwavering status as an icon of style and sophistication.


At BENARI JEWELERS, with prestigious locations in Exton and Newtown Square, Pennsylvania, we proudly invite you to explore the illustrious Santos de Cartier collection. Our stores, renowned for their remarkable selection of luxury watches, offer a deep dive into the world of Cartier, one of the most revered names in watchmaking. The Santos de Cartier collection at BENARI is a showcase of both the historical significance and contemporary evolution of this iconic timepiece.

Each Santos watch in our collection reflects Cartier's commitment to excellence, blending definitive design with modern inspiration. From the classic elegance of the original Santos design to the bold and contemporary Santos 100, our range speaks to contrasting tastes, maintaining the quintessence that makes a Cartier watch special. Our knowledgeable staff is passionate about luxury timepieces and is dedicated to helping you discover the perfect Santos de Cartier watch that resonates with your style and needs.

In addition to sales, BENARI JEWELERS offers expert watch repair services, to ascertain that your Santos de Cartier timepiece is maintained to the highest standards. We understand the importance of precision and care in the maintenance of such sublime pieces. We invite you to visit our Exton or Newtown Square locations to experience the elegance of the Santos de Cartier collection. For more information or to arrange a personal consultation, please feel free to contact us. At BENARI JEWELERS, we are committed to providing an extraordinary experience for every customer who walks through our doors.

a man playing the cello sitting outside a Cartier storea man playing the cello sitting outside a Cartier storea man playing the cello sitting outside a Cartier store